Tap into Free Data at Business & Social Networking Sites
- Learn how to find new contributors - online
- Learn techniques to get connected to contributors friends
A new emerging trend in fund raising is using social and business networking sites to connect and engage with contributors.
Your alumni are using Linkedin, Facebook, Zoominfo and Plaxo to build a network of people they can do business with and to help them find jobs. You have a unique opportunity to learn more about your alumni and who they are connected to by participating at these sites.
While on social and business networking sites, your alumni are updating current and past employers, college information, titles, where they live, industry news, photos and more! You can use this information to craft a more customized “ask”, or use it to invite prospects and contributors from the same area, industry, graduation year, or title to networking and relationship building events.
These sites are growing at phenomenal rates and are frequently being used by your contributors.
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Facebook is a social networking site with nearly 140 million users
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Linkedin is a business networking site that is approaching 31 million users
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Zoominfo has 44 million records with 50% of them containing email addresses and vast amounts of information they automatically pick up on the web about your alumni
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Plaxo has nearly 30 million records along with content shared by members
This Webinar is more of a Workshop. We'll go into each of the above sites and show you how to use them to:
- Find new prospects
- Create groups to bring your supporters together
- Join groups to introduce you message to prospective contributors
- Survey community members to obtain feedback and advice
- Effortlessly, communicate with, engage and nurture relationships
- Use social networking techniques to reach your contributors friends
- Recognize contributors participation and volunteer work
Plus we'll discuss how you can use these sites to create viral marketing campaigns to spread your message rapidly through your contributors' network of friends, classmates and colleagues.
And we'll show you a new search tool Linkedin just introduced days ago that will allow you to save a search that automatically emails you when a new alum registers on Linkedin. These sites, and others like them have an extraordinary number of college alumni using them.
In fact 83 percent of the last 5 graduation classes are registered users of Facebook!You need to be where your contributors are!
You need to understand how to use these sites to find new prospects and connect and engage with them. You also need to know how to use these sites to continue to build relationships with your existing contributors.
By attending this session, you will ALSO learn the tricks and techniques to use social and business networking sites to advance your career.
Plus we’ll show you how you can be an asset to prospects and contributors by:
• Helping them expand their professional network
• Finding solutions to their business problems
Participation is limited to 20 organizations. Register early.
Plan NOW to use business a social networking sites to find new prospects and engage contributors in 2009!
Presenters Jason Alba, Author, "I'm on Linkedin, Now What" AND
"I'm on Facebook, Now What?"
Katie Pouch Zoominfo, Director Customer Involvement
Don Philabaum Author, "Alumni Online Engagement"
Date: Wednesday, January 21st 2:00 -3:30 EST
Where: On the phone and via web
How: We'll send participation information
Why: You need to find new prospects!
Cost: Only $295
Register for Webinar