Generate new revenue streams by offering naming rights
How many times have you said, “I wish I had thought about that!”
Every day we are confronted by new ideas and innovations that are so logical, that make so much sense, we pause for a moment and reflect, why did it take so long to figure that out!?
We’d like to introduce you to an idea that falls in that category.
Naming rights for your website(s)
Today your website is receiving a tremendous amount of traffic from prospective students, their parents, and friends of the institution, students, faculty and alumni. Each day tens of thousands or in some cases millions of page views are generated, but you are getting little or no benefit from them.
By attending this Webinar you will learn:
- How to begin to evaluate the value of naming rights for your websites
- What you need to keep in mind in regards to maintenance, support and contract obligations
- Which of your websites/departments to offer naming rights opportunities for
- How to share the value of this opportunity with contributors
- The characteristics of the best “naming rights” prospects
- How to ask for naming rights in a down economy
Join us for a unique look at how you can uncover new revenue streams from your website and provide new recognition opportunities to your sponsors, vendors and contributors. Any size institution can benefit from naming rights, from a small local non profit, college or department to large national organization.
Naming rights industry is large
In 2007 the sale of “naming rights” brought an estimated $4 billion in revenue to the nonprofit sector. Naming rights are the right to name a piece of property, either tangible property or an event, in exchange for financial considerations. Institutions like schools, places of worship, and hospitals have a tradition of granting donors the right to name facilities in exchange for contributions.
A cutting-edge, emerging trend with non-profits is selling naming rights to boost brand name recognition in fundraising campaigns. You have the traffic, you just need a plan.
If not now when?
Your management is looking to you to come up with new solutions to continue to drive contributions and revenue in a down economy. You need fresh new ideas to contract the effects of this economy. We’ll give you what you need to know to begin introducing this concept within your organization and connect you with the right information to continue to conduct your due diligence.
Join us for an interesting look at where you will need to be tomorrow!
Date: Wednesday April 21st, 2 PM EST
How: By phone and Internet
Why: You need new opportunities to offer contributors
Cost: Only $245
Register for Webinar
Your Presenter:
Terry Burton (Vancouver BC) is the President and founder of Dig In Research 2007 Inc., a consultancy providing B2B research and strategic planning services to fundraising professionals based on his national survey of naming opportunities and named gifts.
His online database includes over 31,000 entries that help to establish benchmarks for the market values of naming rights. He is the author of three books on stewardship, co-founder of a prospect research company called Rainforest Publications Inc., where he helped to coauthor a reference text on corporate giving, foundation giving, sponsorship, and employee giving in the workplace, before developing one of the first online research services for fundraising professionals called Prospect Research Online, now called iwave.com. Read article where Terry is quoted regarding naming rights for the 1 billion dollar Dallas Cowboys Stadium!
Who should attend?
- Municipalities
- Colleges
- Churches
- Non Profits
Question? Call Phyllis - 800-805-9413
email - info@internetstrategiesgroup.com