These are difficult times to ask for contributions.
Contributors are feeling financially insecure and many are saving rather than giving. In order to tap into the limited resources of consumers today, you have to think out of the box!
We’d like you to consider adopting ‘product fundraising' using one day deals! That way your contributors and supporters end up with something they want, and you end up with a portion of the money they spend.
It’s not a new idea. Girl Scouts and Boy Scouts for decades have offered cookies, popcorn and other products to raise money. But two companies are offering a glimpse at how you can do product fundraising with a different twist and take advantage of a wildly successful trend.
LivingSocial and Groupon are just two of dozens of new companies founded in the last two years, that send a daily eNewsletter to their subscribers offering a discount of as much as 50% off a product or service.The offer is only good for 24 hours and in some cases only limited quantities are offered. Typically the promotional company splits 50% of the revenue with the business.
Consumers love this!
Consider some of the recent one day deals:
- The Gap sold 441,000 50% off coupons which generated $11,000,000 in sales.
- A new Toronto tea shop had 950 people take advantage of their special offer.
- 6,561 tickets to the King Tut exhibit were sold for $18 each.
- 2,500 introductory airplane lessons were sold by 11 am for a flight school.
- 600 new customers for a spa generates $18,000 in sales in one day.
In just two years, Groupon and LivingSocial have added millions of subscribers and other niche players are entering the market to take advantage of the rising popularity and changing behaviors of consumers.
Why not your organization?
Your organization could make these same arrangements with businesses and offer their products and services to your contributors, volunteers and supporters. More importantly, using Social Media strategies you can reach their friends network too! It's a great way to build your brand and awareness of your needs!
Plus, you develop a new revenue stream for your organization that is not tied to contributions!
Join us in this timely Webinar to learn how you can take advantage of this new consumer behavior to:
- Generate a new revenue stream.
- Find new contributors and volunteers.
- Increase participation at events.
- Increase contributions!
We’ll look at the current daily special eNewsletters and analyze what they are doing. You’ll learn:
- How to get businesses to participate.
- What the best product and services are to offer.
- What percent of revenue do you take?
- How do you increase participation?
- How do you use social media to promote it?
- What kind of technology will you need?
The goal of this Webinar is to help you develop a strategy on how you can drive a daily, weekly or monthly offer and at the same time deliver news, information and network users.
We’ll discuss the option of:
- Testing this idea by adding specials to your eNewsletters.
- Developing your own program.
- Partnering with a third party company.
Businesses love this approach because it cost them nothing to participate and it gives them a huge shot of exposure and chance to build a customer base.
With the holiday shopping season right around the corner and the Valentine season behind that, now is the time to build a strategy to use this concept to build a buzz, have some fun and generate revenue.
You have a unique opportunity to develop this new channel to raise money for your organization. Take this first step to learn how to leverage your relationship with your contributors, as well as their vast network of friends!
It's win-win for everyone!
Groupon is now being recognized as the fastest company to reach a billion dollars in sales.
They accomplished that because they tapped into a behavior change and offered a fun way for consumers to buy products and services.
You can do the same with your network!
And in the end, everyone wins! You generate revenue, businesses get customers, and your supporters get great deals!
Participation is limited! Register today.
When: Tuesday, November 22nd 1 PM – 2 PM EST
How: Via the Web & GotoMeeting
Why: You need innovative fundraising strategies
Cost: $195
Click to Register HERE!
Who should attend:
- Annual giving & Alumni Associations
- Nonprofit organizations
- Chamber associations
- Associations
Don Philabaum
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 3,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
Questions?
jeff@internetstrategiesgroup.com
800-805-9413 x 2