Now you can integrate Facebook on EVERY page of YOUR website!
At their annual f8 conference in April 2009, Facebook introduced MAJOR changes in the Public Profile Page (Fan Page). This led to nearly 2 million organizations adding Fan pages to communicate and engage customers.
Now, just one year later, Facebook has astonished the industry by announcing 14 new tools organizations like yours can add to your website that will make it more viral, engaging and interactive!
You can “Like” ANY website AND any PAGE on that website!
So instead of you just becoming a Fan of a Facebook Page, NOW you can “Like” (or Fan) a blog, a company website, an organization website, a page on Wikipedia, a photo on a website or a lyric to a song. Any page, any content, any object can now “automatically” be shared with friends.
For example.
- Members, ambassadors can "Like" your event information, news updates, or announcements on your organization's website and, at the same time, SHARE this with their network of friends through their Facebook News Feed.
- Alumni, prospective students or parents can “Like” ANY page on the alumni or college website and see which of their friends also "Liked" it!
- It means any contributor or volunteer of a non profit can “Like” ANY page on the nonprofit website and see the profile image of people they know that also like the non profit.
- And it means a prospective customer, current customer, vendor, supplier or consultant can “Like” ANY page on the organizations website and start a conversation about the organization, right on their website!
All your organization has to do is to add a small piece of code to your website. It's not technical. We'll even demonstrate how it can be done in one minute!
When you add the simple Facebook code, Facebook will:
- Push information about THEIR users to your web site
- Enable THEIR users to instantly share YOUR site in their News Feed
- Aggregate all users who LIKE your site and display
- See which of their friends like your site
Join us to learn about the newest features that Facebook announced and how it will help your organization. You will learn the value of, and how to add Facebook's:
- Open Social
- Open Graph
- Social Plugins - including:
- Like
- Recommendations
- Login with Faces
- Comments
- Affinity Feeds
- Like Box
- Facepile
- Live Stream
- Social Bar
- OAuth
- Virtual Currency
These tools offer new and engaging ways to communicate, market to, connect with and network your target audience.
We’ll also discuss a couple tools Facebook introduced two years ago that when added to your website, continue to personalize the experience for you users. These include:
- Facebook Connect
- Open Stream
And, if you have a Fan page, you’ll be interested in the changes Facebook made in Insights that provide you a better way to analyze your user participation and engagement.
You’ll leave this Webinar…
- Better able to decide which of these tools will benefit your goals, mission and strategy
- With a clear understanding on how you can use them to increase networking and engagement on your website
- Being able to add the few simple lines of code to your website (yes, even you!)
Summary
This is NOT a techical Webinar. The focus will be strategic.
Our goal is to help you see the strategic value of adding these tools. You need to understand what is available and then decide which tools would benefit your overall strategy.
This opens huge opportunities for you to bring community to your organizations website. We used to say your website is like brochure ware and that, no matter what you did, you would not be able to build community around it.
Facebook’s new announcements made us eat our words!
Now, by adding a few simple lines of code you can build community on your website. It doesn’t get ANY better than that. Don’t fall behind.
Live Webinar will be held July 29th, Thursday from 3 - 4 PM EST
Brad Kleinman
Brad's firm has has been involved in helping both organizations develop and execute their Facebook strategy. While founding WorkSmart e3Marketing, Brad was the eMarketing Consultant for the Key Entrepreneur Development Center at Corporate College, a division of Cuyahoga Community College. After several years of working with the college, he accepted a full time position as Associate Director of the Entrepreneur Center and was responsible for over 50 programs a year, including the eMarketing programming he implemented at the college which continues to train hundreds of people a year in the topic of eMarketing. Brad eats, sleeps and breathes Facebook!
Jeff Wallace
Jeff was one of the early pioneers in online communities. In 1998 he was working with organizations around the world to help them develop successful online communities designed to increase their customer base, engage customers and keep them coming back. He is also a trained and experienced public relations, business management professionals, with a passion for photography. He is constantly thinking outside the box to find innovative ways organizations can reach their goals using social media and Internet strategies. Jeff is a featured speaker on Facebook and social media.
Don Philabaum
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
Materials/Resource you will receive:
- 51 + Content Strategies for Your Fan Page - 21 Page report provides dozens of proven content strategies (value $95)
- Internet Dough – This 200 page book provides 97 Internet strategies to engage customers (value $39.95)
- Facebook 101 for the Executive Suite - This Webinar is a perfect introduction for your management. Available on demand (value $195)
Questions?
800-805-9413
phyllis@internetstrategiesgroup.com