You have an incredible opportunity to use your Facebook Fan page to communicate, educate and engage your members. Our research is showing that only a handful of associations are really exploiting the incredible opportunities to:
- Post videos
- Provide meeting updates
- Educate
- Promote and sell Webinars and Conferences
- Recognize members
Our surveys indicate you are looking for an example to follow. You are looking for proof you can show management that you should be integrating your Facebook Fan page more closely with your communication, member recruitment and retention strategy.
So we went out and found two excellent examples of organizations who are getting an incredible ROI from their Facebook Fan page.
- First you’ll hear from A.K. Wilkinson, account executive from RLF Communications who worked with the International Civil Rights Center & Museum in Greensboro, N.C,. to develop a Facebook Fan Page strategy that eclipsed 11,000 fans in six weeks.
- Next you’ll hear from Jeanne Debonis, (Title) from the Cleveland Zoological Society whose fan page is approaching 20,000 fans in less than X years.
You’ll learn:
- What works for them and what hasn’t work
- How much time they commit to their strategy
- Who handles the day to day responsibilities
- What their financial commitment to their strategy
Armed with this information, you can decide for once and for all how you want to proceed with your Facebook Fan page strategy. We’ll guarantee this Webinar will open your eyes to the possibilities and eliminate any doubts that a Facebook Fan page is going to be as important as you current website.
Here are some of the take aways you will pick up from our two case studies:
· You’ll hear how, in coordination with RLF Communications, the International Civil Rights Center & Museum’s Facebook Fan Page sold out event tickets, attracted more than 11,000 Fans, and helped rally the national and international community around the Museum’s Grand Opening date of Feb 1, 2010, during its six-week launch period. You’ll also learn about best practices for:
o Achieving high engagement levels. The International Civil Rights Center & Museum’s Facebook Fan Page currently averages 94 interactions per day and 18 interactions per post.
o Increasing Fan Page traffic. In just under four months, the International Civil Rights Center & Museum’s Facebook Fan Page received 12,000 unique page views, 32,000 total page views and 6,650 photo views.
o Increasing traffic to an organization’s homepage. The International Civil Rights Center & Museum’s Facebook Fan Page helped the Museum’s web site (www.sitinmovement.org) experience a 276 percent increase in site traffic within six weeks.
·
Current fans: 21,327
Average interactions ("likes" and comments) per post/newsfeed/update:
varies greatly depending on the post, 30-70 Average Daily Post Views: 40-50,000 Increase in number of fans (approx.) in the last year: 14,000 new fans Active users/day: 5-6,000 Number of photos (approx.) you post per month (0n average): 16
Observation about stats: Over the past two years, I've concluded that photos tell the Zoo's story much better than words. When I post a news release, we get approximately 1/3 of the feedback (in "likes" and
comments) compared to a photo or video. (Even videos do not have the impact that photos have, most likely because they are not as "immediate," i.e., they require the user to spend a few minutes watching).
You’ll learn how the Cleveland Zoo increased their fan base and engagement with photos, videos and events
· Jeanne will also share with you XXXXX
Registration is limited.
If you want to finally see an example of what your Facebook Fan page should be doing, then you need to be at this Webinar. You will quickly understand how you are leaving a great deal of money on the table by NOT exploiting this opportunity.
Don’t wait, register today
The first 5 registered receive a FREE Facebook Page critique & consultation!
When: Wednesday, July 29th 3 PM – 4 PM EST
Where: On the web and via phone (Webinar will be recorded if you can't make it)
Why: You need to create a Facebook strategy!
Cost: $195 Save $95 by being among the first 20 to register! Now Only $100
A.K. Wilkinson
A.K. Wilkinson (known as Ann Kathryn only to her mother) is an account executive at Greensboro, N.C-based strategic communications firm, RLF Communications. At RLF, AK offers clients a keen sense of social media savvy, marketing communication and writing talent, as well as a dedicated commitment to taking on challenges. With experience promoting products and services across a variety of industries, she spins typically uninspiring information into dynamic tales that showcase the client’s unique capabilities.
Jeanne Debonis
Jeanne DeBonis is the Website and New Media Specialist for Marketing and Public Relations at Cleveland Metroparks Zoo. She is responsible for the management and maintenance of the Zoo's website and online presence, including social media outlets, online video and photography. Before coming to the Zoo, Jeanne was a web applications developer at The University of Akron where she also taught an e-business class in the College of Business Administration. A self-taught web designer and programmer, Jeanne has a B.S. in Aeronautical Engineering from Rensselaer Polytechnic Institute and a B.A. in Studio Art and History of Art from Baldwin-Wallace College. Before choosing a profession in web development, Jeanne spent seven years as a wind tunnel test engineer at NASA Lewis Research Center in Cleveland, Ohio. In her spare time, Jeanne is a fine artist, marathoner and Ironman triathlete
.