Just like in mass and direct marketing, you have dozens of Internet strategies available to help you connect and enage with volunteers, contributors and fans!
Among the more popular are:
- Email marketing
- Facebook Fan pages and Facebook advertising
- Twitter
A Fan Page offers a three way conversation!
The most effective tool you have available today is your Fan Page. A Fan Page gives you an opportunity to develop a three way conversation with your Fans.
You can use your Fan Page to:
- Recognize volunteers and contributors for their achievements
- Highlight progress on new projects
- Show the people that benefit from contributions
- Provide a steady does of industry related and government news affecting your mission
Are you spending enough time to find out what your Fans need on your Fan page?
This Webinar will focus on content!
Content is the fuel that drives engagement. Content on your Fan Page is what keeps people coming back to connect, network and communicate.
We'll talk about how you can use Fan comments and content to increase:
- Volunteers
- Contributions in your Annual Giving and Capital Campaigns
- Participation at events and activities
- Buzz and excitement about your mission
Plus we'll discuss how your Fan page can you acquire testimonials and endorsements from volunteers, contributors and recipients of your services.
By attending this Webinar, you’ll learn about the:
- Four content sources
- Four content types
- Six content media
- Seven content creators
- Eight content tools
You need a content strategy!
Then we'll discuss how to use Facebook Insights to evaluate what your Fans are interested in. You may think you know what your alumni and contributors are interested in, but Insights will tell you what engages them. Remember, you want to provide content that your alumni will 'like', 'recommend' and comment on. When they do, your message gets viral when friends see their interaction with your content.
- Additionally, we’ll share with you a case study that will provide valuable tips and ideas that you can copy and implement.
- Plus you will receive the eBook, The Little Blue Book of Facebook. This 130 page book provides charts, graphs and tools to help you organize your content strategy!
Pick up the knowledge and ideas you need to communicate with & listen to your fans!
Date: Tuesday, September 15th 3:00 to 4:00 PM EDT
How: We'll send to you GotoMeeting reminders
Cost: $195 only $145.00 for the first 10 registered
Don Philabaum
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
The first five registered will receive a one hour Facebook strategy consultation
Questions?
phyllis@internetstrategiesgroup.com
800-805-9413