Campaign & Annual Giving Internet Strategies!
Let's face it! People are harder to reach by phone, mail and even email!
Campaigns and annual giving programs are effective in building excitement about your organization's needs and goals. As you know, they require a great deal of planning, strategy and hard work!
By developing an Internet strategy and integrating it into your campaigns and annual giving programs you will not only increase contributions, but you will engage and involve more supporters. More importantly, when properly employed, Social Media tools like Facebook, Twitter and YouTube will help you build excitement and buzz throughout your campaigns.
This Webinar will give you the information you need to take advantage of proven Internet and Social Media strategies and techniques.
You'll learn how to use these to: 
- Communicate your core message.
- Keep everyone informed.
- Engage non contributors.
- Continue to build excitement.
- Recognize contributors.
- Help you find new prospects!
The Webinar will also show you how to use social media and Web 2.0 tools to meet contributors where they are at - ONLINE. We'll show you how to move beyond offering a “brochure ware” website with innovative uses of blogs, video, audio, podcast, RSS feeds and more. This Webinar will NOT focus on the technical aspects of these tools, but on the strategic applications to help you get your message out!
We'll show you:
- How to use a Facebook Fan page to recognize, communicate and engage.
- Techniques to incorporate a Twitter page to keep the message flowing.
- How to build linkages between Social Media properties.
- Why YouTube should be used for testimonials.
- Social Media tools to monitor what people are saying.
- How to effectively use Webinars and online video chat tools to communicate your needs.
- Why its important to "brand" each of your social media tools and channels
- Why Search Engine Marketing should be incorporated in your plans
- The latest Facebook Advertising techniques to build buzz & participation.
- Techniques to use video in all the right places. (streaming video, video interviews)
And you'll learn:
- Common mistakes to avoid.
- Best Practices.
Plus, we'll discuss how to work smarter, not harder by:
- Using student interns to MANAGE your social media campaign.
- Enlisting an army of volunteers to generate content to feed your Social Media sites.
- Analyzing activity and making mid course corrections.
We've conducted a great deal of research to bring this all together for you and your team. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
Combine all these ideas and you'll end up with an Internet strategy that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of too!
Get the information you need!
Join us for a discussion on how all of your advancement and annual giving office can use these and other tools to communicate, engage and help you reach your goals.
- If you are planning a campaign or are already in one, this Webinar is for YOU!
- If you are working hard to keep your annual giving numbers UP, this Webinar is for YOU.
Register today! You will be able to take this knowledge and the expertise you develop and apply it to any campaign you have a role in.
When you register, we'll immediately forward this Webinar so your team members can watch it at any time. It will provide a high level view of the incredible opportunities Facebook and Social Media provide. Plus, we'll send you this white paper, "Facebook for the Executive Suite".
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Don Philabaum is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numberous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies. Linkedin info |
Don Philabaum
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Diana has been helping organizations develop Internet strategies since the MySpace/Facebook generation were in grade school. As early as 1998 Diana was introducing online communities and Internet strategies to high schools and colleges around the world. Diana has been a featured speaker in dozens of Webinars focused on helping organizations develop social media, Facebook and Internet strategies. |
Diana Horger
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Plus you will also receive:
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- PDF of the Power Point
- PDF copy of the book, Alumni Online Engagement
- PDF copy of the book, Engage Customers Online
- AND, the first 5 registered users will receive a one hour consultation and review of their campaign website
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Who should attend?
- Advancement professionals
- Board members involved in capital campaigns
- Annual giving professionals
Questions? Call 800-805-9413 or
Email phyllis@internetstrategiesgroup.com
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