Fundraising Lessons Learned from the 2010 Elections!

Proven strategies you can adopt in your fundraising campaigns.

Let’s face it!  In today’s difficult economic climate it’s going to get tougher and tougher to raise money.  It only makes sense to adopt new strategies and approaches that are already proven.

Online fundraising has come a long way!

• The Presidential campaign in 2004 showed the importance of the Internet to engage and involve supporters when Howard Dean stunned opponents by raising 27 million dollars online.  
  
• The Tsunami in December of 2004 and Katrina Hurricane in 2005 showed the generosity and willingness of people worldwide to contribute online.
  
• Barack Obama’s Presidential campaign raised a record $150 million dollars from 632,000 supporters in just one month.  

This election cycle saw a significant adoption of Social Media tools and techniques.  As a result, online contribution has truly come of age! 

While direct mail and the telephone has been effective for you in the past, the lessons learned from these events is that your contributors want to develop a relationship with you through Social Media channels.

Join us for a very timely Webinar to learn how the 2010 political campaigns used online tools and strategies to reach supporters, recognize them and use their network of friends to increase contributions.

You will gain a better understanding on how to:

1.  Get multiple contributions from your contributors throughout the year
2.  Create a sense of urgency and need in your emails
3.  Get contributors to create a video/text testimonials
4.  Create a multiple email & social media campaigns to increase contributions
5.  Use celebrity, famous alumni and your top staff to gain credibility
6.  Use Twitter, Facebook,YouTube and other social media tools to recognize contributors
7.  Get volunteers to make calls from their homes using your database
8.  Challenge friends on Facebook and other social networking sites

You will see a nearly a dozen candidate websites.  We'll review how they were designed to capture data about contributors, plus encourage them to volunteer in areas they were interested in.  You can take this information and use it to modify how you engage contributors on your websites.

By attending this Webinar you will pick up numerous ideas you can adopt immediately in your fundraising efforts. You will find many ideas including the use of free social media tools, that will put the “fun” back into your fundraising campaigns again.

Register today.  Connections to this Webinar are limited to 25 organizations.  Secure your login today.  Invite as many of your colleagues to join you. 

CLICK to REGISTER

      When:        Thursday, December 9th 2:00 - 3:15 PM EST
      Where:       On the Web and phone
      How:          We’ll send participation information
      Why:          You need new proven techniques to raise money
      Cost:          $195

Presenter:

Don Philabaum is President of Internet Strategies Group a firm dedicated to helping organizations use proven Internet strategies to increase communication, engagement and contributions. A firm he previously founded in 1995 created over 300 alumni online communities world wide. Don's book, Alumni Online Engagement provides 101 strategies to build relationships with alumni and contributors online. He is also author of Internet Dough a primary read for any organization to understand how to build an Internet strategy for their organization and Engage Customers Online, which provides dozens of case studies to find customers, build community and increase revenues.

Included with your registration fee:

        Copy of the Power Point that includes samples of solicitation emails

        PDF copy of the book Engage Alumni Online (101 strategies)