Recently the Bill and Melinda Gates Foundation made a direct investment of $2 million dollars in a firm that provides Facebook applications. It was the first direct investment the foundation had ever done. It literally sent shock waves through every industry in America.
Why?
In our opinion the Foundation wanted to make a point. Their direct investment in a commercial company, (which made them a shareholder, not a contributor), was showing their faith in the power and potential to use Facebook Apps to increase retention. It's a Game Changer!
While this Webinar will not deal directly with how Facebook apps will increase retention, it will help you understand how to use Facebook Apps in recruiting.
Participants will learn how Facebook apps will:
- Increase yield
- Decrease summer melt
- Increase enrollment
You will learn how to use Facebook applications to:
- Make your current strategies more successful
- Double your lead base by reaching their networks
- Replace some of your email marketing strategies
You will see a short demonstration of a Facebook application that could be defined as a convergence of your video strategies, view book, direct and email marketing campaigns and advertising campaigns. In that demonstration you will learn how the application:
- Grabs students attention while they are on Facebook and drive them to your admission website
- Provides entertaining tools like eCards, Glitter, Trivia, Quizes and Voting that gets viral by sharing activities on their News Feed
- Helps them meet others who like them are considering going to your college
- Connects them with the authentic voices of your student leaders and alumni
You don’t want to miss this Webinar.
It’s the first that we know of that analyzes the effect of Facebook applications so you can begin to evaluate the financial benefit of adopting these proven strategies.
Robert Glass will share with you a new dynamic analytic ROI matrix that helps you look at the cause and effects of increasing the effectiveness of your marketing to increase yield in traditional sourced as well as Stealth applications.
Take a moment to register today!
This is a complimentary Webinar, but our connections are limited. If you want to participate, register today!
When Thursday, April 14th 3 to 4 PM Eastern Daylight Time
How: Register and we’ll send you a GotoMeeting login
Cost Complimentary, but registration connections limited!
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As President of Glass & Gold, Inc. Rob and his team develop strategic solutions for improving enrollment at colleges & universities. With more than 25 years higher education marketing communications positioning experience, Rob has come to understand that long term success is achieved through collaborative partnership, not isolated effort. The Glass & Gold team believes combining quantitative information with creative solutions helps to guide effective branding and marketing efforts.
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Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies. |