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Monday, October 23, 2017

 


There is is a fundamental shift happening in consumer behavior! 

  • What are you doing to meet customers where they are ?
  • What are you doing to educate your team so they can modify processes and procedures

This is an important Webinar for leaders of organizations.  

This fast paced Webinar will show the leadership team how nearly 2 dozen companies are tapping into changing customer behaviors, Social Media and Internet strategies to drive buzz, leads and revenue.  This webinar will be loaded with Case Studies and Best Practices.  You will walk away with, easy to adopt, successful ideas implemented by other firms. Not sure what to do?  These ideas will get you started!

These will apply to companies whose focus is business to business and business to consumer.  And nonprofits, museums, and even  educational institutions ,will walk away with ideas they can implement that will result in new leads and new revenue.

You will learn in depth about the 6 fundamental customer behavior changes:

  1. Community
  2. Collaboration
  3. Content
  4. Crowdsourcing
  5. Communication
  6. Commerce

And we will examine how in each area, your organization can adopt proven strategies to drive buzz, leads, and revenue.  You don’t have to master all of them.  Just need to pick one and work on it.   

1) Community

Let’s face it, online community is hot!  Facebook is now expecting to reach 1 billion users!  We’ll examine how your organization can use online community.  Why?  An eBay study found that participants in online communities spend 54% more!   Not to mention, you can reach their networks of friends and expand your message and brand.  You’ll learn how smart companies are using community to integrate their communication and connect with their customers.   We’ll look at Case Studies involving WetSeal, Intuit, MD Anderson Cancer Center, and Mini Cooper.

2)  Collaboration

In their latest research report, Capitalizing on Complexity, IBM found that 49% of 1,500 CEO’s from around the world acknowledges their organizations do NOT have the expertise to solve the complex problems they have today.  We’ll look at how Netflix, GoldCorp, Linux, and Lego, have used collaboration to solve issues, problems, and develop new products and services. 

3)  Content

What’s your content strategy?   Content not only increases your SEO ratings but it goes viral when others Like it, comment on it, or share it with others.   If your organizations’ primary communication method is press releases, you are missing out on how to use an army of staff to spread your message. You’ll walk away with ideas implemented by Zappos, Hubspot, H&R Block, and Whole Foods. 

4)  Crowdsourcing  

Customer support is expensive!  The average cost of a call center call is $12 versus 25 cents for a self-serve option.  Your management needs to know that shoppers who read reviews make a purchase 178%  more often.  We’ll also look at how your customer service department should be using crowdsourcing, 90% of people write reviews to help others.   We’ll review how Cisco, Lenovo, Starbucks, Dell, Disney, Amazon, and Vistage International, are successfully implementing crowds sourcing.

5)  Communication

With 4+ billion mobile phones and generation Y migrating from using their computer to their smartphones, your management needs a mobile phone strategy. Mobile location based services are expected to reach $12.7 billion dollars in 2014 from practically zero 5 years earlier.  JWire research is showing 50% of mobile user’s want location aware advertising and are looking for coupons, nearest store, and reviews.  Case studies include Nokia and Volkswagen.

6)  Commerce

Online commerce is going to continue to increase.  You need strategies that use all of the above concepts to drive traffic and purchases to your site.  We'll look at how. . Dunkin Donuts, Foursquare, Groupon and Blendtec have successfully used these strategies.

Get the information you need to build your organizations Internet and Social Media strategy.  Register today!

  

        Date:     March 20th, Tuesday, 3:00 to 4:00 PM EDT 

        How:       We will send you GotoMeeting reminders
        Cost:       $195   (Register for a second Webinar and get it 1/2 off)
 


    
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 5,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.

 Who should attend:

Professionals in:

  • B-B
  • B-C
  • Education
  • Non Profits 

Questions?

800-805-9413 x 1

phyllis@internetstrategiesgroup.com

 

 

All attendees will receive the following white papers

 

Facebook 101 for the Executive Suite

 Facebook is presenting 6 powerful ways your organization can listen to, connect with and market to their users.  This whitepaper provides a detailed look, from the Executive Suite perspective.

 

Tapping into the Social GRID

This report will show you how you can take advantage of Facebook Plugins to create a virtual data mining machine that will enable you to develop a one to one communication with your customers.

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