Research is showing consumer behavior is changing rapidly.
- A study by TNS Gigital Life based on 50,000 interviews, found the time spent communicating on social networking sites exceeded the time they spend communicating by email. As a result Social Networks and Blogs are the 4th most popular online activity
- Shoppers who read online reviews convert 178% more often. In fact, 74% of people receiving advice online found it to be influential to their decision. (Click Z, 2010) Plus, 67% of shoppers spend more online after reading recommendations. (Internet Retailer, 2009)
- By 2013 nearly 155 million US Internet users will consume some form of user generated content, (crowdsourcing) This is up from almost 116 million in 2008. (eMarketer 2009)
- Mobile user generated content will generate $5.7 billion worldwide in 2012 (Juniper Research)
This is a fundamental shift in consumer behavior!
- What are you doing to change with them?
- What are you doing to be where they are?
Join us for this fast paced Webinar, to learn how nearly 2 dozen companies are tapping into changing customer behaviors, Social Media and Internet strategies to drive buzz, leads and revenue.
This webinar will be loaded with Case Studies and Best Practices. You will walk away with easy to adopt, successful ideas implemented by other firms. Not sure what to do? These ideas will get you started!
These will apply to companies whose focus is business to business and business to consumer. And nonprofits, museums and even educational institutions will walk away with ideas they can implement that will result in new leads and new revenue.
You will learn in depth about the 6 fundamental customer behavior changes:
- Community
- Collaboration
- Content
- Crowdsourcing
- Communication
- Commerce
And we will examine how in each area, your organization can adopt proven strategies to drive buzz, leads and revenue. You don’t have to master all of them. Just need to pick one and work it.
1) Community
Let’s face it, online community is hot! Facebook is now expecting to reach 1 billion users! We’ll examine how your organization can use online community. Why? An eBay study found that participants in online communities spend 54% more! Not to mention you can reach their networks of friends and expand your message and brand. You’ll learn how smart companies are using community to integrate their communication and connect with their customers. We’ll look at Case Studies involving, WetSeal, Intuit, MD Anderson Cancer Center and Mini Cooper.
2) Collaboration
In their latest research report, Capitalizing on Complexity, IBM found that 49% of 1,500 CEO’s from around the world acknowledges their organizations do NOT have the expertise to solve the complex problems they have today. We’ll look at how Netflix, GoldCorp, Linux, and Lego have used collaboration to solve issues, problems and develop new products and services.
3) Content
What’s your content strategy? Content not only increases your SEO ratings but it goes viral when others Like it, comment on it or share it with others. If your organizations’ primary communication method is press releases, you are missing out on how to use an army of staff to spread your message. You’ll walk away with ideas implemented by Zappos, Hubspot, H&R Block, and Whole Foods.
4) Crowdsourcing
Customer support is expensive! The average cost of a call center call is $12 versus 25 cents for a self-serve option. Your management needs to know that shoppers who read reviews make a purchase 178% more often. We’ll also look at how your customer service department should be using crowdsourcing, 90% of people write reviews to help others. We’ll review how Cisco, Lenovo, Starbucks, Dell, Disney, Amazon and Vistage International are successfully implementing crowds sourcing.
5) Communication
With 4+ billion mobile phones and generation Y migrating from using their computer to their smartphones, your management needs a mobile phone strategy. Mobile location based services are expected to reach $12.7 billion dollars in 2014 from practically zero 5 years earlier. JWire research is showing 50% of mobile user’s want location aware advertising and are looking for coupons, nearest store and reviews. Case studies include Nokia and Volkswagen.
6) Commerce
Online commerce is going to continue to increase. You need strategies that use all of the above concepts to drive traffic and purchases to your site. We'll look at how. . Dunkin Donuts, Foursquare, Groupon and Blendtec have successfully used these strategies.
This is not a webinar on how to use social media exclusively. We will be looking at these powerful trends and giving you a blue print to use and implement at your firm.
To keep this Webinar interactive, participation is limited to 20 people. Sign up today! Anyone from your office is invited. This Webinar will be recorded if you schedule prevents you from attending!
When: Thursday, March 10th 3:00 to 4:00 PM EST
How: Via the Web & GotoMeeting
Why: You need new strategies to generate leads & revenue!
Cost: $79
Click to Here to Register today!
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 3,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
Who should attend
- B-B
- B-C
- Education
- Non Profits