This Webinar will focus on helping you work smarter, not harder!
Most of us are slugging it out in the marketplace using conventional marketing tools to reach our target audience. But our audience behavior, wants and interests are changing rapidly.
Do you know what they are thinking?
We’d like you to consider using online surveys to:
- Find out what people want
- Determine what price point they are willing to pay
- Identify new product offerings
- Learn how well you are serving your client base
- Determine what common characteristics your customers have
- What you are doing right & WRONG!
To do that, we’ll take you through the steps you need to take to build a successful online survey. These steps will save you a great deal of time and ensure that you are getting to the right information you from your survey.
Join Esther Rhmah LaVielle, from SurveyAnalytic to gain an insight and details on how to implement the following 13 steps:
- Review Objectives
- Visualization of Information
- Rank Each Topic
- Measure Difficulty Level for respondent
- Unbiased Topic Sequence
- Best Suited Question = Best Answer Type
- Write the Questions
- Sequence the Questions
- Repeat all Steps Above
- Time the Length of Survey
- Pretest the Survey
- Revise the Survey
- Send the Survey
By applying these steps you will end up creating a survey that will provide answers to vexing questions your organization faces. More importantly by acting on these:
- Associations, chambers and alumni associations can increase participation at events
- Businesses, nonprofits and annual giving offices can increase revenue/contributions
- Admissions offices will gain a better understanding of what students want
- Marketing, Sales/PR professionals will be able to generate new leads
You can take this approach and apply to surveys you conduct using:
- Facebook Surveys
- Third party tools like Survey Monkey
Surveys are easy, but they are meaningless, unless you have a plan. This Webinar will help you create a plan you can put in place and help your organization begin to work smarter, NOT harder
BONUS!
All attendees will also receive an On Demand (listen anytime) Webinar featuring Per Sjofors, founder and CEO of Atenga. Per will show how you can use surveys to find the right price for your product or service. His organization's research is showing that firms historically are charging about 15% less than their customers are willing to pay. This Webinar will show you how to survey to find the righ price for your event, product or service.
Click HERE to Register
When: Thursday, September 30th from 3-4 PM EDT
Where: On the web and via phone. We’ll send reminders
Why: You need to know what people are thinking!
Cost: Only $195 - only $145 for first 10 registered
Per Sjofors
Per is the founder/CEO of Atenga. He has more than 25 years of executive management experience. He has founded and built a number of successful, and very profitable, sales and marketing companies in Europe and in the US. His business acumen and focus on practical business processes and results have many times generated business results and growth in excess of 100% per year. His blog is well read, and he is often quoted in mainstream publications such as Fortune Magazine, Financial Times, Inc. Magazine, Wall Street Journal and, most recently, the New York Times. He is also a sought-after speaker at conferences.
Ether LaVielle
Esther LaVielle is a Chief Education Director Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at Survey Analytics she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group. http://www.surveyanalytics.com