2)  Linkedin, Facebook & Social Media will be your new marketing, PR, advertising & recruitment channels

To reach customers in the old days, all you had to do was hand a check to your sales rep from the TV, radio, newspaper or magazine company you worked with and wait for customers to buy your products. However, each of these mass media marketing channels are reeling from the effects of changing behaviors and the disintermediating effect of the Internet.   Today your HR department can use Linkedin & Facebook to recruit new employees.  Your sales and marketing team will be able to use them to take relationship selling to the next level.

You know better than us, that the old way to reach customers is falling apart:

1. Newspapers are closing their doors, losing subscribers or filing for bankruptcy, (i.e. Chicago Sun Times, Tribune)
2. Magazines are losing subscribers (have you seen how few ads are in Business Week?)
3. Youth no longer is listen to radio (due to iPods, phones, streaming music)
4. TV and the movie industry fighting to maintain market share

So as the mass media industry continues to implode, where are you going to find your customers? Well, not only on Facebook but on the other growing online communities like:

1. YouTube with over 150 million subscribers
2. Linkedin with 90 million business subscribers (ave. age 41 earning $105,000)
3. MySpace with 180 million subscribers
4. Twitter who is an up and coming marketing and communication channel with 40 million users

The behavior of your customers has changed!

Your customers are learning to connect, engage and consume content online. With nearly 20 percent of online community members accessing it from their iPhones, it’s clear this experience is built into their daily routine, no matter where they are at.

3)  Facebook & Social Media will be your new customer engagement platform!

Facebook is emerging as a platform that businesses and organizations are using to build sub communities, creating marketing strategies around and engaging customers. Facebook sees themselves as a social utility. Your competitors are starting to see them as:

1. The world’s largest phone book housing a mountain of data that you can tap into for free
2. A news delivery platform that could become the future of newspapers
3. A marketing channel that is bigger and has a broader reach than most traditional marketing channels combined (AND it’s free)
4. A CRM and customer service platform
5. Tool to learn more about prospects in order to close deals
6. A way to reach a global audience
7. Cheap product research and marketing tool
8. A powerful way to amplify word of mouth marketing

Join us for a fast paced Webinar where we’ll give you a high level look at how you can use Facebook, but more importantly, share with you the phenomenal changes it is bringing to your business today. Its time you took a firsthand look at Facebook and find out what your kids have been doing the past 5 years and learn what your customers are doing today.

Special offer for YOUR members

Now you can bring this same information to your members.  When you register for this event, you qualify to invite up to 10 of your members for no cost.   Other organizations like yours are sending emails to their clients and inviting them to attend.  It's a great value added service, a way to recognize members for their participation or reward them for their volunteer work.  All you need to do is send us the names and email address of those participating and they will receive all Webinar materials and will be able to login and attend from their own office!

      Attendees will receive:

1. “Facebook and the Executive Suite!” A white paper on how to use Facebook in your business.
2. A PDF copy of the book, Internet Dough. This book lays it out in layman’s terms why your firm needs to have a comprehensive Internet strategy – TODAY!
   

           When:           March 24th, Thursday, 2:00 – 3:00 PM EST
           Where:         On the web and via phone
           How:             We’ll send participation information prior to Webinar
           Why:             You need to meet customers where they are at
           Cost:            Only $245


Presenter:

Don Philabaum was an early pioneer of online communities. He registered the URL www.onlinecommunity.com in 1996 and began building password protected online communities for organizations like Associated Financial, ExxonMobile, London School of Economics. Don has written 5 books, including Internet Dough that reminds companies to develop a comprehensive Internet strategies and Engage Customers Online, a massive social media bible that includes 97 Internet strategies and 73 case studies.



Who should attend?

1. CEO, CIO, CFO, COO
2. VP’s and Presidents (Marketing/PR/Advertising)
3. VP's of Development and Advancement
   
4. Managers and Directors
5. Business owners
6. Business consultants