Now that you have a Facebook Fan page, you need to create a strategy to increase your fan base and participation.
Why?
Research by Syncapse found the average Fan:
- Is worth $136.38
- Spends an additional $71.84 annually
- Is 41 percent more likely to recommend your organization
- Is 28 percent more likely to continue to be engaged with your organization!
Do you have a plan to gain the benefits of this research?
We’ve assembled 6 workshops that will give you access to experts, research, best practices, and information you need to create a successful Fan page.
- How to develop a content publishing schedule to keep fans coming back.
- How to effectively tag photos and videos to be more viral. (Increase event participation & buzz)
- 5 ways to increase participation in events, wall postings, and generate leads.
- User Generated Content and how to encourage more of it
- How to create an environment to encourage testimonials
- How to develop an army of content providers, content you can use in your magazine and newsletters.
- Best practices that will increase engagement between fans.
- How you can use Facebook advertising to sell more products/services, generate leads, build brand.
- Using polls, boxes, discussions, surveys and third party tools.
- How to use Insights strategically to deliver what your fan are interested in.
- How you can use Facebook as a business networking tool.
- How to integrate Facebook into your existing marketing strategy.
Each participant will receive a certificate of accomplishment for successfully completing the course.
We’ll also connect you with others taking the course so you can share ideas. If you are unable to attend due to a scheduling conflict, you can listen to the recording. Workshops are limited in size to keep them interactive.
The workshops will focus on:
Facebook Content Strategies
The reason people fan your page is because they want to discounts, special offers and to be in the know What they don’t want is a steady stream of marketing. We’ll show you how you can still market your events, activities, - but do it in a way that it comes from their peers, people they respect. You’ll learn how to create an army of content producers that will go viral, plus we’ll discuss 67 different content strategies. Study guides include: Content is King and 67 + Facebook Content Strategies.
Advanced tools and Services
Are you using the right Facebook tools? Our research is showing most organizations are overlooking using FBML, Boxes, Events, Polls and third party applications. We’ll review some of the more popular tools and show you how they work and where you could apply them. Study guide: ebookThe Little Blue Book of Facebook
Tagging Tricks and Techniques
Tagging is one of the most effective techniques on Facebook to go viral. You’ll learn successful techniques to use photos, videos and graphic images that you and your fans can tag that will spread your message through their network of friends. You’ll pick up ideas on how to use tagging. Study Guide: 22+ Tagging Resources
Advertising on Facebook
Advertising on Facebook is an effective way to increase your fan base, inform your fans about events and activities. You’ll learn if CPM, or CPC are the right strategy and how to pick keywords that match your campaign. You’ll not only get started, but you’ll learn how to advertise cost effectively. You’ll end this session by creating an advertising campaign to increase registrations/participation at events, generate new leads, find new volunteers and contributors/customers.
Best Practices
You don’t have to reinvent the wheel. In this session we’ll examine 4 different organizations that adopted content, tagging and unique tools to increase their fan base and engagement. You’ll pick up ideas you can start the next day. Study guide: ebook Engage Customers Online - 97 Internet Strategies
Using Insights effectively
Insights are an effective tool to analyze your strategy. Insights will not only tell you the percent of users per age group, but will also share with you which content is resonating with them. By paying attention to this information you can fine tune your content and deliver more of what they are looking for. You’ll get more likes, more fans sharing and more engagement.
Are you ready?
You’ve already invested the time to develop a Fan page. Our concentrated 6 month course will give you the nudge, knowledge and support you need to make a real difference in your Fan page and along the way, better serve you customers!
Each month our workshop will focus on a specific area. You’ll pick up terminologies, tips, examples, best practices and identify strategies to adopt on your fan page. A work book will help you build your strategy!
Materials/Resource you will receive:
- Content is King! This 20 page report includes 4 types of content, 6 content sources (value $95)
- 64 + Content Strategies for Your Fan Page - 21 Page report provides dozens of proven content strategies (value $95)
- Internet Dough – This 200 page book provides 97 Internet strategies to engage customers (value $39.95)
- The Little Blue Book of Facebook - Develop a comprehensive strategy (value $125)
- Social Media Strategy Book – This report provides practical advice on how to create and manage a Social Media Strategy - 10 pages (Value $129.95)
- Facebook 101 for the Executive Suite - This Webinar is a perfect introduction for your management. Available on demand (value $195)
Plus, all participants will receive a certificate of Facebook Fan Page Management you can share with management and include on your resume.
Questions?
800-805-9413
phyllis@internetstrategiesgroup.com