Facebook 401 - API Increases Engagement with Customers and Contributors

All attendees will learn how API's can drive news and event
information to the Facebook profile page of customers, contributors and supporters!

Since 2004 - Facebook has grown from a few users to 380 million users.  Think about that!  The New York Times, which has been in business since 1851 and has only 1 million subscribers!  This is not your kids website anymore! The 35 and older age bracket is the fastest growing age demographic! 

Facebook is growing by 600,000 members per day!

You have a once in a lifetime opportunity to acquire and engage prospective/current customers and contributors by adopting a Facebook API for your organization.  You are probably wondering what API stands for.  Very simply API = Application Programming Interface.  (An API is a simple program that taps into the data on Facebook)

Facebook is offering you the opportunity to create an API that would enable you to share news and information with your customers, supporters and contributors registered on Facebook.  We like to think of Facebook as the world's largest phone books  -  and YOU now have access to all the data in it!

Alumni/Annual Giving and Non Profits can use API's to

1. Deliver news and information automatically to contributors' profile page
2. Ask supporters to challenge their friends to give
   
3. Send eBirthday cards, and thank you's automatically
   
4. Provide more recognition to small and large contributors
5. Partner with organizations that take monthly pledges and bill it to contributors cell phones
6. Attract new volunteers and contributors
   
7. Sell merchandise 

Businesses can use API's to:

1. Generate leads
2. Sell more products and services
   
3. Handle customer service issues
4. Obtain customers help in developing products and services
5. Retain customers
6. Build the organization brand
7. Reach their customers network of friends

The nice thing about this is - once it's in place everything happens automatically.  You won't have to add another 5 things to your "to do list".  It's really turnkey!

Developing a Facebook API for your organization is your first step to creating an Internet strategy that by- passes email and keeps people in the loop daily!  By attending this Webinar, you’ll learn how you can create your own Facebook API.  It's remarkably easy to create a news feed API and requires no programming knowledge! 

Why is Facebook offering this opportunity?

Facebook is giving organizations like yours, the ability to reach into their 380 million user base because they know when you build applications to engage your contributors, you will keep them coming back to their site and not to their competitors.  It’s really a revolutionary concept, one that organizations like yours have a lot to gain from.  

You need to take advantage of this!

We’ve spent the last 12 months getting our hands around this concept and have held numerous workshops and discussions with industry professionals to gain a better understanding of how you could use Facebook Platform to create API’s to help you reach your goals.    

Join this Webinar to find out how your organization can use Facebook Applications.

Invest an hour and learn how to create a basic API that will enable you and your team to communicate, engage and network with the 300 million registered users of Facebook.

Join us! Our last Webinar on this topic sold out. Register early!

      When:     December 14th, Monday, 3:00 - 4:00 PM EDT

     Where:   On the web and via phone

     How:       We’ll send participation information prior to Webinar

     Why:       Because you need young volunteers & contributors

     Cost:       Only $195

Comments from attendees:

“Our next generation of supporters has been raised on text messaging, cell phones and internet social networking. They will EXPECT the kind of connectedness and interactivity that a Facebook API has to offer. We must adopt new technology and ideas to ensure that we have the philanthropy to continue to serve our patients.”        

Suzanne L. Sughroue, Development Director, Major and Planned Gifts, Madonna Foundation

At Randolph College, we feel a Facebook API will open new doors for us to communicate with young alumnae.  We are experiencing that it is very difficult to engage and communicate with this group (in fact most do not have a published phone number).  They are using Facebook, so we need to establish our presence there.                    

Annette Pettyjohn, Director of the Annual Fund, Randolph College

 

Your Presenter:
 

Don Philabaum, President/CEO of Internet Strategies Group   

Don Philabaum Author of Alumni Online Engagement, Internet Dough. Don was one of the early pioneers of social media and online communities. A previous firm he founded in 1995 created 300 private, password protected online communities for organizations around the globe. According to Don, "Technology is cheap, abundant and easy to adopt. The hard part is determining which technology to use and how to strategically employ it. Don works with organizations to help them figure out how to better serve their constituents and reach their goals using social media and Internet strategies.
 

Plus you will receive:

1. PDF of the Power Point
2. Copy of the white paper, “Facing UP to the Facebook/MySpace Generation”
3. Step by Step video guide to build a Facebook API
   

Whose should attend?    

• Corporations
• Hospitals
• Non Profits
• Alumni Associations
• Associations