The Future of Online Fundraising!

Presenter:   Matt Frazier, CEO, Pursuant Group, Jason Mitchell,  Vice President of Marketing

Date:             Wednesday, July 30th, 2:00 - 3:00 EST

The Internet is forcing businesses and organizations to change the way they do business.  In some cases businesses who have not kept up with the rapidly changing behaviors of their customers have been forced out of business.

So how will the Internet affect your business?

If you haven’t noticed, you have a lot more competition for the mindshare and resources of your contributors.  Today a small non-profit can develop a fabulous website for less than the cost to mailing to their constituents and look as legitimate, relevant and big as the largest non-profits.

Is your website and Internet strategy keeping up with your contributors expectations?

Join Matt Frazier, CEO of Pursuant Group, to learn how “smart” organizations are retooling their fundraising efforts to become more relevant to their contributors.  In this session you will learn:

     • Best practices in online fundraising
     • What’s working and what isn’t
     • How to create email marketing campaigns with the greatest impact
     • Techniques to increase the percent of contribution

You’ve had decades to learn how to fundraise through traditional methods.  To remain competitive in your industry and remain relevant to your supporters, you need to continually teach yourself new tricks and pick up proven ideas to make sure your organization reaches its goals.

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About Matt Frazier

Matt Frazier is the founder of Pursuant Group. Matt is an email marketing and online fund raising expert.  He is known for his creative approach to integrating Internet technology, direct marketing and development methodologies to increase participation and contributions.

 A keen observer of consumer behavior, Matt believes the future of fund raising and alumni engagement  - is online!