Create a Social Media Monitoring Strategy
Start listening to what others are saying about you!

Who should attend:

• University communication/PR and admissions professionals
• PR/communication professionals from non profits, businesses, government organizations
• Marketing/sales professionals
• Research
• Business Development
   

                 The first 5 registered organizations will receive a free one hour consultation

                                  and review of what people are saying about their organization

Webinar details:

For the past half century, companies and organizations have invested in clipping services to find out what was being said about their firm in traditional mass media channels.

Not too long ago, services like ewatch.com and webclipping.com were introduced to identify and analyze millions of online sources of information. These services enabled companies and organzations to see what was being reported about them online.

Now there are numerous new and inexpensive ways to “listen to what others are saying” on social media sites. New “listening tools”  now offer organizations like yours a way to read the “many to many” conversations that are happening on the Internet.

This new breed of tools offers a “real time” peek into what people are saying about your organization on:

• Customer service networks like:   getsatisfaction.com, yahoo! Answers, Squidoo 
  
• Niche networks like:                       BizNik, Focus, Ecademy, Linkedin
  
• White label networks like:              Ning, Wetpaint
  
• Reputaion sites:                             iKarma, workscore, Linkedin Service Providers, Degree Tutor
• Event & Member networks like:    upcoming, Meetup

With this information you will be able to determine:

• What vendors, competitors, customers and traditional media are saying about your organization
• Who is developing content in your organization and what they are saying
  
• How your social media ratings compares with others
  
• The overall effects of your offline and online strategies

And, you'll uncover issues - before they become viral on the Internet!

In this Webinar, Susan Lowry, (Interactive Media Specialist of DigiKnow - one of the nation’s largest interactive media companies), will share with you very practical - low to - NO cost - tools that will help you analyze and rate your social media presence.

Susan will share case studies that will include the following tools:

1. Socialmention
2. HowSociable
   
3. Google alerts
   
4. Google Blog Search
   
5. Bing tweets
   
6. Google Insights for search
   
7. Tweetbeep
   
8. Facebook Lexicon
   
9. Twitter Search
   
10. TweepSearch

With this information you can ALSO:

1. Provide management data and reports to support an investment in your social media strategy
2. Recognize individuals who are talking about your organization
   
3. Track what YOUR competition is doing so you can react
   
4. Identify terms and trends you should be using in your blogs and twitter mentions
   
5. Become recognized as thought leaders in your industry
   

You will come away from this Webinar with a strategy you can implement - immediately!    Susan will share recommended steps you need to go through - to create your social media strategy. She will review her proven methodology built on the following five steps:

1. Discovery
   
2. Planning
   
3. Tools
   
4. Participation
   
5. Tactic

Summary

It's not a matter of -  if you will start to monitor what is being said about your organization, but WHEN you will begin to do it!  Join us, you'll have fun with this information!

Take this opportunity to acquire the knowledge you need to develop a social media monitoring strategy for your organization!    Register today!

Click to Register

       When:             Tuesday, November 17th, 2009, 3 - 4 PM EST

       How:               On the Web and over the phone

       Presenter:     Susan Lowry, Interactive Media Specialist, DigiKnow

       Cost:               $195

 Susan Lowry

Susan is the Interactive Media Specialist for DigiKnow, one of the nation’s largest Interactive media companies. An engineer by degree, Susan was quick to pick up on the value of social media to help people do business with each other and find jobs. Susan enjoys mentoring college students and providing them tips to get ready for interviews and their career. Susan is a featured presenter on Linkedin, Twitter and Facebook with Fortune 1000 companies.

Plus you will also receive:

Copy of the book, Internet Dough PDF of the Power Point  AND, the first 5 registered users will receive a one hour consultation and review of their social media mentions.

Questions?

phyllis@internetstrategiesgroup.com

800-805-9413