Using social media opens opportunities to reach a larger contributor pool!

The Internet is having a profound effect on fundraising.  One that is obvious, and  another that is less than obvious.  

On the obvious front ,you have witnessed political candidates raise an amazing amount of money overnight, at less cost than was ever imaginable.  You have witnessed the generosity of people around the world contributing billions of dollars within weeks by simply pressing a button online.  You have also seen the behaviors of your contributors take a dramatic change as they find practical, entertaining and interesting information online. 

Less obvious....

All this is opening an opportunity for your organization, but what is it?  It’s not quite obvious!

Chris Anderson’s book The Long Tail, suggests that businesses tend to focus on going after the easiest,  most obvious customers.  Some might call this the low hanging fruit. They focus their advertising, sales and marketing campaigns in areas where they can get the quickest return on their investment. They do that because they had not discovered a way to acquire that business in a cost effective way.  Businesses who use mass marketing techniques

That all changes says Anderson when you add in the Internet.  In his book Anderson shares research that shows that the big hits that record companies pay attention results them in leaving an equal amount of revenue on the table.  The Internet enables companies to provide an unlimited number of products and services to customers and gives them the ability to deliver them anytime, anywhere.

How does this affect you?

When you think about it, your contribution strategy, whether it’s for capital campaigns or annual giving is pretty much the same.  You focus on the people you know have - or will contribute.   But what if you use social media, online community and ecommunication techniques to expand your target audience?  Could you double your contributions? 

Depending on the size of your fundraising campaign, it may be possible.

Join us for this Webinar where you will learn:

     1. Explanations of terms, concepts and ideas
     2. How social networking affects contributions
     3. Case studies of organizations successful implementations
     4. Examples of tools and services you can adopt
     5. How online community will increase scholarship donations

Plus, we’ll provide you 5 recommendations.  Five suggestions that you can take immediately to get your organization focused on acquiring donations from the Long Tail! 

You have a choice.  Attend this Webinar to learn what you need to know today to lead your organizations Internet strategy, not in the future, but right now!

     When:             Thursday,  October 2nd  2:00 to 3:00 PM EDT
     Where:            On the web and via phone (90 minutes)
     How:               We’ll send participation information
     Why:               You are leaving contributions on the table!
     Cost:               Only $195

Click here to Register!
 
 
 Included with your registration fee:

     • Copy of the Power Point
     • Copy of Chris Anderson’s book “The Long Tail”
                 (we’ll send the book prior to the Webinar)

?  Contact Phyllis Rodgers
800-805-9413