How Does Your Website Stack UP?
Study evaluates the good, the bad and the UGLY of chamber and association websites
If you are like most professionals in your industry, you have invested a great deal of time and money to gain a better understanding on how to increase membership, revenue and better serve your members.
One area however that is not getting enough attention is the organization website!
Your website is rapidly becoming one of your most important membership assets. In the next 5 years it will become the center piece of every successful organization.
Over the past 6 months we’ve analyzed over 100 membership websites to gain a better understanding of:
- Common elements
- Emerging trends
- Best practices
Plus, we’ve analyzed your current and prospective members’ use of social media, Web 2.0 and online communities in order to gain a better understanding of what technology they are using and how it could benefit you. Then we looked at emerging trends and new technologies that will impact how you communicate and serve your members.
We've summarized this research and have produced:
- An Excel report, listing of the 100 association/chamber websites with a breakout of which of the 29 common elements each have (you can compare your website to this)
- White paper “Aligning your Website with your Goals and Your Members Changing Behavior and Expectations.”
This report summarizes the research we conducted. Besides identifying trends and common traits, it includes ideas on how to incorporate social media tools to increase communication and applications. It also provides summaries of interviews conducted with industry professionals who are successfully implementing Internet strategies.
Our report has identified multiple ways your website could:
- Increase membership
- Retain members
- Generate revenue
- Provide more value to members
- Decrease costs
Your website represents your brand!
A poor website reflects your brand. Your prospective members make judgments based on what they see!
You can join us for an informative Webinar to hear firsthand the findings of this research. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
You'll quickly see that larger organizations do not have a lock on creative ideas to use the Internet to engage, communicate and better serve members. We found dozens of smaller association websites with great ideas you'll want to adopt.
Combine all these ideas and you'll end up with an Internet strategy for your organization that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of too!
Registrations are limited. Register to reserve your seat today!
When: Friday, February 20th - 2:00 to 3:30 EDT
Where: On the web and via phone
How: We’ll send participation information
Why: You need an online contribution strategy
Cost: Only $295
Click here to Register!
Included with your registration fee:
- Copy of the Power Point
- Copy of the white paper- “Aligning your Website with your Goals and Your Members Changing Behaviors Expectations.”
- Copy of the Excel Report examining 27 traits of 100 different association sites
Who should attend:
- Chamber and Association executives including those involved in
- Membership
- Conferences
- Education
- Finance