Need an Admissions Website Makeover?
Study evaluates the what you need to attract today's wired generation
If you are like most admission professionals, you have invested a great deal of time and money to gain a better understanding on how to increase the number of applications, the quality of the applicants and to reduce the “summer melt” to ensure you meet your quotas.
One area that we tend NOT to give enough attention to - is our admission websites. Think for just a moment. How much:
• Time and money have you pumped into your admission website.
• Effort you have put into maximizing the number of visits to your website .
• Technology and social media tools you are using.
• Your prospective students Internet use and behavior has changed.
Has it been enough? Are you keeping up with your prospective students and their parents expectations? Are you adopting social media, SEO, vBlogging, Webcasting, video email, Twitter and Facebook API's to deliver your message and brand?
Over the past 6 months we’ve analyzed over 100 admission websites to gain a better understanding of:
• Common elements
• Emerging trends
• Best practices
Plus, we’ve analyzed your prospective students’ use of social media, Web 2.0 and online communities in order to gain a better understanding of what technology they are using and how it could benefit you.
We've summarized this research and have produced:
- An Excel report, listing 100 admissions websites with 29 common elements each have
- White paper “Aligning your Admissions Website with your Goals and Your Prospective Students Expectations.”
This report summarizes the research we conducted. Besides identifying trends and common traits, it includes ideas on how to incorporate social media tools to increase communication and applications. It also provides summaries of interviews conducted with admissions professionals who are successfully implementing Internet strategies.
Your website represents your brand!
A poor admissions website reflects your brand. Your prospective students and their parents make judgments based on what they see and recommendations of others!
You can join us for an informative Webinar to hear firsthand the findings of this research. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
You'll quickly see that larger organizations do not have a lock on creative ideas to use the Internet to engage, communicate and increase contributions. We found dozens of small admissions websites with great ideas you'll want to adopt.
Combine all these ideas and you'll end up with an Internet strategy for your admissions office that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of and other colleges will envy!
Included with your registration fee:
- Copy of the Power Point
- Copy of the white paper- “Admissions Internet Strategies and Website Design to Engage the Facebook/MySpace Generation.”
- Copy of the Excel Report examining 29 common elements of 100 admissions sites
Presenter - Don Philabaum
Don is author of 5 books. His first written in 1998, "Create a NET-Centered College Campus" suggested colleges adopt social networking communities to benefit admissions,orientation, student services and alumni. He is an expert on social media tools and Internet strategies for higher education.