The Good, Bad, & Ugly of Annual Giving Websites
Study evaluates the good, the bad & the ugly of annual giving websites and online contribution programs and how to increase contributions during this economic meltdown!
- Have you given any attention to your annual giving website lately?
- Do you have a strategic plan to acquire more contributions online?
If you are like most advancement professionals, you have invested a great deal of time and money, gaining a better understanding how to; increase participation in your annual giving program, increase donations and the size of each donation.
And, more than likely, you have been struggling with how to engage and involve young alumni in annual giving programs. So have you found any solutions?
We think your website holds answers to these issues, however….
We’ve conducted an exhaustive study and found that 90 percent of annual giving websites are not using social media, online community or e-communications techniques to address them. That, in the face of research that is showing online contributors not only give more, and give more frequently but it cost less to acquire and process online contributions. And, the fact that your alumni are spending more time online are are easier to reach 24/7!
So what about you?
What is your organization doing?
By attending this Webinar you will learn how to develop an Internet strategy that will not only increase contributions, but also engage and involve more supporters, plus recognize more people for their efforts. More importantly, when properly employed, Internet strategies can help you continue to build excitement and buzz throughout the campaign.
This Webinar will give you the information you need to take advantage of proven Internet strategies and techniques.
You'll learn how your Internet strategy can better:
• Communicate your core message.
• Keep everyone informed.
• Engage non contributors.
• Continue to build excitement.
• Recognize contributors.
• Help you find new prospects!
The Webinar will also show you how to use social media and Web 2.0 tools to meet alumni where they are at - ONLINE. We'll show you how to move beyond offering a “brochure ware” website with innovative uses of blogs, video, audio, podcast, RSS feeds and more. This Webinar will NOT focus on the technical aspects of these tools, but on the strategic applications to help you get your message out!
You will also have a chance to see actual examples of the good, the bad and the ugly annual giving websites. We'll show you:
• 10 critical elements your annual giving website MUST have.
• Common mistakes to avoid
• Ideas you should adopt
You'll walk away with MANY best practices you can adopt!
We've conducted a great deal of research to bring this all together for you and your team. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
You'll quickly see that larger organizations do not have a lock on creative ideas to use the Internet to engage, communicate and increase contributions. We found dozens of small annual giving websites with great ideas you'll want to adopt. Combine all these ideas and you'll end up with an Internet strategy for your annual giving program that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of too!
When: Wednesday, March 21st - 3:00 - 4:00 EST
Where: On the web and via phone
How: We’ll send participation information
Why: You need an online contribution strategy
Cost: Only $195
Click here to Register!
Included with your registration fee:
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pdf of the book, "Alumni Online Engagement, 101 Ways to Engage Alumni Online
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Copy of the Power Point
? Contact phyllis@internetstrategiesgroup.com
800-805-9413
Presenter
Don Philabaum is the founder of Internet Strategies Group, a firm dedicated to help organizations use proven Internet strategies to increase communication, engagement and contributions. A firm Don previously founded, (IAC) created over 300 alumni online communities. Don is the author of Engage Alumni Online, a book that provides 101 strategies to engage alumni and contributors online.