Join us this summer for our Career Center Internet Strategy Online Conference!
You can participate in 3 Webinars - all for the price of one. Attend the live Webinar and you and your colleagues can view and listen to the other two - at your convenience. Invite as many people as you want from your office to participate for the same fee.
============== Live Webinar ==============
1) Create a Facebook Application to Reach More Seniors and Alumni
You could be using the Facebook Platform to:
• Increase student and alumni visits
• Increase the number of employers participating
• Connect students with employers more effectively
• Increase access to your existing programs
Research is showing nearly 90 percent of your students are on Facebook. And nearly 90 percent of your graduates since 2004 are spending an average of 15 minutes viewing “friends” content each time they visit Facebook. If you are in the business of serving students and alumni, the Facebook Platform has emerged as a fantastic new marketing channel to reach them.
We’re not talking about creating a Facebook Public Profile page for your Career Center.
We’re suggesting you use the Facebook Platform to create an API (Application Programming Interface) that will enable you to effortlessly deliver links, video, audio, photos and career news to your students newsfeed.
So what can you do with it? Whatever you want! For example you could create an API that would:
• Automatically notify students about events and activities
• Inform students of internships and company visits
• Provide a steady stream of career management information
• Send eBirthday cards and other greetings
You need to take advantage of this!
Join this Webinar to find out how your organization can use Facebook Applications to also increase:
• Visits to your career center
• Participation of students and employers
• Reduce the time and effort you spend in bringing everyone together!
Our last Webinar on this topic sold out. Register Today!
When: Tuesday, August 25th, 3 PM - 4 PM EDT
Cost: All three Webinars only $295
You only need to register once for all 3 webinars!
Presenter - Don Philabaum
Don founded a firm to create online communities in 1995 which went on to create over 300 private - password protected online communities worldwide. A veteran of over 200 Webinars, over 3,000 people have learned how to use Facebook, social media, online community and email marketing to achieve their goals. Don is the CEO of Internet Strategies Group.
Attendees will receive:
1. PDF of all three Webinar Power Points
2. White paper "Tapping into the Social Grid"
3. PDF of the book, "Internet Dough"
4) White paper "Facebook 101 for the Executive Suite
============== ON DEMAND Webinars ==============
2) Take Your Career Center Facebook Page to the Next Level
Learn 10 ways to increase the functionality of your Career Center Facebook page and along the way increase participation, data collection and communication.
We’ve spent the last 6 months researching Facebook and looking for organizations that are doing an excellent job implementing Facebook Public Profile Pages
As a result, we’ve identified proven ideas and concepts that organizations have already implemented on their Facebook Public Profile pages.
You will find out how organizations are using Facebook Public Profile pages to:
1. Increase the number of "fans"
2. Increase participation
3. Increase communication
4. Reach into “fans” network of friends
5. Generate new leads, contributors and supporters
6. Attract quality employees
7. Reduce costs and increase efficiencies
8. Increase contributions and engage volunteers
9. Solicit customers opinions and gather feedback
10. Drive news and information right to "fans" mobile phones
You don’t have to reinvent the wheel! There are a number of proven strategies you can adopt to help you reach your goals. You don’t have to work harder! Work smarter by adopting these proven ideas!
When: Anytime that is convenient for you following the live Webinar
Presenter: John Maven, Co-founder of Thought Labs
John Maven
John helps companies get connected to their customers on Social Networking sites. John has worked with small businesses and Fortune 100 companies to find the right goals, strategies, and implementations for Social Media. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and has written several successful applications. As a result, John was the Featured Developer on Bebo for the Spring of 2008, a speaker on Facebook and Bebo development, and is the co-author of the upcoming book - Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.
3) 29 Elements Your Career Center Website Must Have
If you are like most Career Center professionals, you have invested a great deal of time and money to gain a better understanding on how to increase the number of students using your resources.
One area that we tend NOT to give enough attention to - is our Career Center websites. Think for just a moment. How much:
• Time and money have you pumped into your career center website.
• Effort you have put into maximizing the number of visits to your website .
• Technology and social media tools you are using.
• Your graduating students and alumni use of the Internet has changed.
Has it been enough? Are you keeping up with your grads and alumni expectations?
Over the past 6 months we’ve analyzed over 100 Career Center websites to gain a better understanding of:
• Common elements
• Emerging trends
• Best practices
Plus, we’ve analyzed your graduates and alumni use of social media, Web 2.0 and online communities in order to gain a better understanding of how it could benefit you.
We've summarized this research and have produced:
- An Excel report, listing 100 Career Center websites with 29 common elements each have
- White paper “Aligning your Career Center Website with your Goals and Your Graduates and alumni Expectations.”
This report summarizes the research we conducted. Besides identifying trends and common traits, it includes ideas on how to incorporate social media tools to increase communication and applications.
You can join us for an informative Webinar to hear firsthand the findings of this research. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
You need a COMPREHENSIVE Internet strategy for your Career Center!
You'll quickly see that larger organizations do not have a lock on creative ideas to use the Internet to engage, communicate and increase participation. We found small career centers with great ideas you'll want to adopt.
Combine all these ideas and you'll end up with an Internet strategy for your Career Center that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of and other colleges will envy!
When: Anytime that is convenient for you after the live Webinar
Presenter - Jeff Wallace, Vice President Internet Strategies, ISG
Jeff Wallace
Jeff was one of the early pioneers in online communities. In 1998 he was working with organizations around the world to help them develop successful online communities designed to increase their customer base, engage customers and keep them coming back. He is also a trained and experienced public relations, business management professionals, with a passion for photography. He is constantly thinking outside the box to find innovative ways organizations can reach their goals using social media and Internet strategies. Jeff is a featured speaker on Facebook and social media.
Keep in mind you only need to register once to qualify for all 3 Webinars.
Questions?
phyllis@internetstrategiesgroup.com
800-805-9413 x 1