Alumni Relations Online Conference
4 Webinars - 1 live and 3 on demand!
This summer you have an opportunity to explore Internet strategies based on best practices, proven methodologies and techniques. Our Webinars will introduce you to:
- Using Linkedin and Facebook to increase participation at events and in your online community
- What alumni really want so you can provide them relevant programming
- 24 proven techniques to use your alumni association Facebook Public Profile page to increase communication, engagement and participation
- Facebook Page best practices
Join our live Webinar and then sit back and watch the other three whenever its convenient for you. Webinars can be viewed by you and/or your colleagues at anytime through September 30th.
Register once for all four Webinars. All 4 Webinars only $295.
================= Live Webinar ===============
Use Linkedin and Facebook to Increase Event Participation
Linkedin and Facebook to promote your events?
Does that sound strange to you? It did to us when Sean Nelson, author of Linkedin Marketing first started talking to us about it. But, the longer we discussed it, the more it made sense!
Think about it.....
We have all lived in a world focused on direct mail and mass marketing techniques. Direct mail and the telephone have been primary marketing tools. However today, mailing costs are prohibiting you from doing multiple mailings per events. You've got one shot by mail to get the attention of your alumni. An alternative marketing tool, the telephone, is becoming less effective too. Alumni are using their caller ID to screen calls, so it's getting harder to get through to them. To make matters worse, research is showing nearly 20% of consumers have already eliminated their land lines and now solely relying on their cell phones. And then, there's email. Email has been a very effective tool over the past 6 years. However younger alumni are communicating through through social and business networks.
With these issues, it only makes sense to begin looking for alternate ways to promote your events.
As you may know, both Linkedin and Facebook are growing by millions of users each month. Linkedin has over 33 million users and Facebook is approaching 250 million users. Thousands of your alumni are on these sites.
This Webinar will present proven ideas on how you can use both Linkedin and Facebook to market your events to your alumni.
Sean Nelson will lead a discussion that will help you understand how to use Linkedin:
- Groups
- Answers
- Events
- Polls
- eMail
to promote and market your events.
He’ll also review techniques and share industry best practices on how to use Facebook to increase participation. You’ll walk away with ideas on how you can:
- Increase young alumni participation
- Use the viral nature of both Linkedin and Facebook to increase participation
- Get feedback from participants on the effectiveness of your events
- Reach alumni who are out of state and out of the country to participate in virtual events
- Get input from alumni on what type of events and activities they are interested in
- Get maximum exposure for your events by collecting and tagging old photos from alumni
Plus, Sean will show you 5 things you must do to your own personal Linkedin page in order to gain maximum networking benefits! Each register attendee will receive a copy of Sean’s new book, Linkedin Marketing. The book will be sent out prior to the event.
Sean Nelson, author, “Linkedin Marketing”
Sean Nelson is the author of “Linkedin Marketing”, one of the first books available to help organizations understand how they can use Linkedin as a powerful marketing tool. Sean also authors the blog, Linked Intuition and is a frequent speaker and sought after Linkedin trainer by companies nationwide.
When: Thursday, August 20th 3:00 - 4:00 PM EDT
Where: Online! You will receive GotoMeeting login instructions
============ 3 - On Demand Webinar - Watch anytime ===========
Following the August 20th Webinar you will receive links to the following on demand webinars
1) What do Alumni Really Want?
You may not realize it but your alumni have a love hate relationship with your alumni association. They complain about the incessant request for contributions. They complain that the alumni association is always asking them to participate in things that don’t affect them.
Research shows alumni want to be a part of the alumni association but they want the alumni association to be there to help them in the transitions in their lives. They are looking for the alumni association to reach out and help them when they buy their first house, car, get a job, lose a job or have their first child.
Is it time to evaluate what products and services YOU deliver to your alumni?
A fascinating study conducted by the research firm, Olson Zaltman Associates found that - what your alumni want and what your alumni association is delivering is about equal to the difference in the way both men and women communicate.
The study suggests that your alumni view the alumni association as a depleter of resources. In their view the alumni office is always looking for something from alumni. The study suggests that your alumni are interested in receiving help from the alumni association as they go through the transitions in their lives.
By joining this Webinar, you’ll gain a better understanding of:
- What your alumni REALLY want so you can adjust your programming,
- Why alumni view the alumni association as a resource depleter.
- Programs you can add that will be a resource for your alumni.
- Which periods of their lives they need the alumni associations support
You owe yourself to learn more about this research so you can better connect and engage with your alumni. .
Lindsay Zaltman, Managing Director, Olson Zaltman Associates
Lindsay is co-author (with Gerald Zaltman) of the book “Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers.” He is also co-author of a chapter in The Handbook of Marketing Research on manager-researcher relationships, and has been cited in numerous publications including The New York Times, Fast Company Magazine, Business 2.0, Variety and The Journal of Business Research. He has lectured extensively at various Fortune 500 companies and conferences within and outside of the US. Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine.
2) Take Your Facebook Page to the NEXT LEVEL!
The new changes Facebook implemented in the last couple of months will give you the ability to take your Facebook Public Profile page to the next level.
Chances are you’ve already noticed that your Public Profile page acts much like your personal profile page and includes your Wall, Info, Boxes, Discussions and Photos. The changes are more intuitive and will make it easier to administrate and maintain. These changes will enable you to effortlessly insert audio, video, photos and links into your status and wall comments. Your message will get out to more people, with less effort, faster!
But the REALLY neat changes are, in many cases, behind the scenes. That’s what we’ll be digging into.
For example, did you know that you can:
- Have your fans/ customers/ supporters invite 1 or all of their friends to become a fan of your organization's Public Profile page. This one change will rapidly increase the number of friends and participation on your page. (this feature just went live - last week)
- “freeze” your status update to promote events and activities
- Use your mobile phone to update your Facebook Public Profile status from an event or game (give real-time coverage)
- Encourage supporters to text “fan your organization name” to FB 32665 from their mobile phones to be added as a fan instantly
- Import a blog into your Facebook Public Profile page so your stories show up automatically in your “fan” feeds
Practical information you can use!
John Maver will spend the hour showing you the changes and offering 10 ways you can use the new changes to increase the number of fans and increase participation!
He'll share advice on how you can integrate the changes in your page, and answer your questions. Send your questions ahead of time or ask during the presentation. Also if you are proud of your organizations Public Profile page, tell us about it so we can show it off!
You’ll see examples of other organizations that are already championing these changes and effectively implementing them on their page. With new opportunities come new issues. We’ll discuss issues you will face and solicit thoughts from others on how to work around them.
You’ve already invested time in developing your Facebook Public Profile page for your organization. Join us for this workshop to learn how you can immediately begin to take your Facebook Public Profile page to the next level!
John Maver, Co-Founder, Thought Labs
John helps companies get connected to their customers on Social Networking sites. John has worked with small businesses and Fortune 100 companies to find the right goals, strategies, and implementations for Social Media. He has been involved with the Facebook, Bebo and MySpace platforms from the time they were released and has written several successful applications. As a result, John was the Featured Developer on Bebo for the Spring of 2008, a speaker on Facebook and Bebo development, and is the co-author of the upcoming book - Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform.
3) Facebook Profile Page Best Practices
We’ve spent the last 6 months researching Facebook and looking for organizations that are doing an excellent job implementing Facebook Public Profile Pages As a result, we’ve identified proven ideas and concepts that organizations have already implemented on their Facebook Public Profile pages. We’ll present 15 sample Facebook Public Profile Pages from a variety of organizations and industries including alumni associations, non-profits, corporations, government agencies and religious organizations.
Join Brad Kleinman, Director of Education and Training from eSmart-Marketing, and walk away with ideas you can implement the very next day!
You will find out how organizations are using Facebook Public Profile pages to:
- Increase the number of "fans"
- Increase participation
- Increase communication
- Reach into “fans” network of friends
- Generate new leads, contributors and supporters
- Attract quality employees
- Reduce costs and increase efficiencies
- Increase contributions and engage volunteers
- Solicit customers opinions and gather feedback
- Drive news and information right to "fans" mobile phones
You don’t have to reinvent the wheel! There are a number of proven strategies you can adopt to help you reach your goals. You don’t have to work harder, work smarter by adopting these proven ideas!
This Webinar is a tremendous value when you think about it. You’ll walk away with at least a dozen proven strategies. You'll also receive the white paper, “Facebook 101 for the Executive Team” and we’ll send you additional resource material that will help you develop your Facebook Internet strategy.
Brad Kleinman, Director of Education, Worksmart-eMarketing
While founding WorkSmart e3Marketing, Brad was the eMarketing Consultant for the Key Entrepreneur Development Center at Corporate College, a division of Cuyahoga Community College. After several years of working with the college, he accepted a full time position as Associate Director of the Entrepreneur Center and was responsible for over 50 programs a year, including the eMarketing programming he implemented at the college which continues to train hundreds of people a year in the topic of eMarketing. Brad eats, sleeps and breathes Facebook!
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?'s Call Phyllis Rodgers at 800-805-9413
or email phyllis@internetstrategiesgroup.com