5 Facebook ISSUES – Your Alumni Association Faces
Learn how others are handling issues you face today!
Facebook has become a fantastic way to communicate, engage and network alumni. But, along with new ideas - come new issues!
This Webinar will focus on the following issues that alumni professionals are wrestling with:
1. How do you handle negative comments placed on your Facebook profile page?
2. What happens when the person that created your Facebook Profile Page leaves your organization? (They are the primary owner of the page!)
3. How much time are you willing to dedicate to updating your status, events, commenting on alumni comments
4. If your admissions office creates an “incoming class page” should the alumni association “own it?”
5. How do you handle "unofficial" alumni pages? (created alumni/fans)
Until you start building a strategy around your Facebook pages, these issues really don’t hit anyone’s radar, but as you get more participation and activities, they start to loom larger than life!
The question about negative comments is a bigger issue for some colleges.
While pundits will suggest to just ignore them, others are saying “bring em on” because the “wisdom of the crowds” – your loyal fans – will drown them out, if not drive them out! It’s a good time to establish your overall strategy here. We'll also share new software that can catch specific words and phrases if your board or administration is interested in keeping out marketers and negative comments.
The second question is one that could have negative results in the future.
If you have a student or employee create your Alumni Public Profile page, they are the principal owner of the page with the right to do whatever they want with it. If they don't leave on good terms..... well, join our discussion and lets talk about alternatives.
Everyone struggles with the third question
As more Internet technology is introduced, your team has more responsibilities. First it was email marketing, then eNewsletters, then the online community and along comes dozens of Social Media tools like Twitter, Linkedin, Facebook and others. So how do you balance all of this? Do you add staff, or pick and choose what you do carefully?
The fourth question is a growing one.
Many colleges start out with one Facebook page but have no clear strategy or overall goal. If your admissions is creating a class page for each incoming class, what happens to it? Should the alumni association pick it up and assume responsibility for it? If there is no plan, students, prospective students, companies and departments - make their own plan. This is a good time to begin thinking about the overall strategy.
The fifth issue was huge a year ago!
Admission offices found out commercial companies and incoming freshman were creating their own class pages. They owned them and facilitated them. You know the saying, “No strategy is a strategy!” There are alumni out on dozens of sites creating "mini communities". There are ways to minimize this issue and we’ll talk about them.
The one thing you can count on - these 5 issues are not going to go away!
Spend some time with us to pick up ideas that will drive your strategy.
Participation is limited to keep an open discussion and dialogue.
We'd like to talk with you PRIOR to the Webinar to learn about what your issues are and what solutions you are implementing to solve these. If you are interested, we'll call on you during the Webinar to share your ideas!
To get in on the discussion. Register today!
When: February 17th 3 PM – 4 PM EST
Where: On the web and via phone
Why: You need to resolve some Facebook issues
Cost: Now Only $95
Brad Kleinman
While founding WorkSmart e3Marketing, Brad was the eMarketing Consultant for the Key Entrepreneur Development Center at Corporate College, a division of Cuyahoga Community College. After several years of working with the college, he accepted a full time position as Associate Director of the Entrepreneur Center and was responsible for over 50 programs a year, including the eMarketing programming he implemented at the college which continues to train hundreds of people a year in the topic of eMarketing. Brad eats, sleeps and breathes Facebook!
Jeff Wallace
Jeff was one of the early pioneers in online communities. In 1998 he was working with organizations around the world to help them develop successful online communities designed to increase their customer base, engage customers and keep them coming back. He is also a trained and experienced public relations, business management professionals, with a passion for photography. He is constantly thinking outside the box to find innovative ways organizations can reach their goals using social media and Internet strategies. Jeff is Vice President at Internet Strategies Group
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