Over the past two years Facebook has been ramping up services and tools to help organizations like yours, communicate and engage their customers online. Their founder announced over three years ago, when they had only 70 million users, their company's business strategy was to become a 'Social Utility'.
In essense, Mark Zuckerberg was positioning Facebook to become a utility like the phone company, electric or gas company. Their plan included sharing their data and tools with organizations that wanted to develop a relationship with Facebook users. They realized if they had millions of organizations driving their customers to Facebook, not only would they increase their user base, but they would retain their users. That would provide them more exposures to ads and other revenue opportunities.
That strategy brought to us:
- Facebook Connect
- Facebook Fan Page
- Facebook Platform
- Social Plugins
Their strategy has been wildly successful, as Facebook now has 1/2 billion users and is growing by 50 million users per month. Everyone is plugging in and using Facebook as a communication and engagement tool. Your admission office has an incredible opportunity to use these tools , because your prospective students are among the heaviest users of Facebook!
Join us to learn how you can use Social Plugins and Admission Facebook Applications to recruit students. You will quickly realize the enormous opportunity you have by, tapping into the Social GRID!
For additional information on this topic, download and review the reports and white papers to the right.
Need help in developing your Facebook strategy?
We've been helping organizations develop their Facebook strategies since 2005.
Contact us to learn how you can:
- 'Makeover' your Fan page and other Social Media sites to develop an integrated strategy and a more 'branded' look
- Use an Admission Facebook Application to build a sub community on Facebook to communicate and engage prospective students
- Develop strategies to use the data your prospective students are generating when they use Facebook Social Plugins to provide personalized communication, information and experiences
- Develop a Fan page strategy by joining our 6 month Fan Page Management Course. Six solid months of guidance on how to use Advertising, tagging/photos, content, Insights to increase registrations and participation.
You can reach us at..
800-805-9413
jeff@internetstrategiesgroup.com