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Many organizations have rushed forward to build an online community but failed to think strategically. Don Philabaum reminds online community builders that you need to first determine, “what’s in it for your customers”. The biggest reason online communities fail is because the creators focus on what “they” want out of the community. By “Determining Your Purpose” you’ll put your online community on the right course.
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Internet Strategies Group • Richfield, OH 44286
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