Converting Interest into Engagement! Determine the Value of Facebook Apps & Fan Pages
Analyze your Facebook strategy to determine ROI based on yields, admits & summer melt
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Facebook and Social Media have given enrollment professionals incredible new opportunities to communicate and engage prospective students.
Yet, few organizations have created a formal strategy that integrates Facebook and Social Media strategies with their traditional marketing and communication strategies.
As presenter, Rob Glass, President of Glass & Gold said in this presentation:
"Part of the problem is that Facebook is free. We tend not to put much time and efforts into free products and services, yet we spend a great deal of time anquishing over large budget expenditures."
In this presentation you will learn:
- Why you should create a comprehensive, written Facebook/Social Media strategy
- How you can use Facebook and Social media to reduce stealth applicants and summer melt.
- How you can convince management to invest more resources in your Social Media strategy.
Take a moment and pick up the information you needed to know - yesterday!
As President of Glass & Gold, Inc. Rob Glass and his team develop strategic solutions for improving enrollment at colleges & universities. With more than 25 years higher education marketing communications positioning experience, Rob has come to understand that long term success is achieved through collaborative partnership, not isolated effort. The Glass & Gold team believes combining quantitative information with creative solutions helps to guide effective branding and marketing efforts.
||Don Philabaum is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numerous white papers including "Facebook for the Executive Suite". Over 5,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
While you are here, learn about our iBelong Facebook application for recruiting students!