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It took the New York Times 168 years to reach a million subscribers. It took Facebook only 5 years to reach 1.2 a BILLION subscribers. Along the way, Facebook has given organizations over a dozen ways they can connect, communicate, network, market to and engage customers. However many executives remain unaware of the benefits. Don Philabaum provides a high level overview for busy executives and provides practical ideas that will help them understand how they can use Facebook to achieve their goal
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