It took the New York Times 168 years to reach a million subscribers.  It took Facebook only 5 years to reach 1.2 a BILLION subscribers.  Along the way, Facebook has given organizations over a dozen ways they can connect, communicate, network, market to and engage customers.   However many executives remain unaware of the benefits.  Don Philabaum provides a high level overview for busy executives and provides practical ideas that will help them understand how they can use Facebook to achieve their goal