Webinar introduction
Facebook advertising today is probably the least understood, but greatest emerging opportunity for organizations like yours to promote events. Plus
- Generate leads
- Sell products and services
Plus, with social ads you can, not only recognize contributors and volunteers but, you can challenge your contributors friends, classmates or members of clubs and organizations to match or increase contributions. Social media ads can also feature current students an alumni that your prospective students know. These ads get noticed!
Social Ads are fun, effective and easy to do!
Executed effectively, your Facebook advertising strategy will increase contributions with less cost and effort!
Why you need to advertise on Facebook!
Nonprofits, educational institutions, organizations and large to small businesses have a unique opportunity to reach 500 million users who spend an average of 53 minutes online per day for for as little as 12 cents per 1,000 exposures.
If you haven’t been paying attention, Facebook participation has literally exploded in the past 12 months. In just one month, 6.5 million 65 and older American signed up to use Facebook and the fastest growing age group is 35 and older. This is the demographics of your alumni, contributors and volunteers.
The 25+ age group now represents nearly 65% of all Facebook users.
Facebook provides you 10 ways to reach this audience. You can target your audience by, location, age, sex, keywords, school/college affiliation, work, relationship, interests and language.
Who’s advertising today?
Here are just a few examples of how organizations are using Facebook advertising:
- Nonprofits, annual giving and develop offices are promoting annual giving and capital campaign opportunities and results
- Colleges are reaching prospective students and their parents
- B2C companies are reaching a new customer base
- Human Resource departments are advertising new positions
- B2B companies are building their brands and expanding relationships
What you will learn!
In order to help you walk away with information you can use the very next day, this webinar will be a combination of power point slides to drive across important fundamental points and strategies and live data mining on Facebook.
You’ll master an understanding of how you can use:
- Social recommendation ads to increase response rates
- Headlines and photos that consistently drive clicks
- Powerful keyword targeting techniques to increase results
- Multiple campaigns to determine the most effective ad
- Facebook’s advertising results and stats to evaluate your effectiveness
Plus, you’ll learn proven techniques to:
- Target local, regional and international prospects
- Build campaigns to reach Spanish audiences
- Tie your campaigns into your Facebook Fan page
- How to reach your targeted audience for the LOWEST cost
And we’ll share with you case studies of organizations – new to Facebook advertising - that had fabulous results! You’ll hear firsthand the issues they faced, how they overcame them and recommendations for advertisers like you.
Summary
You don’t need a PHD to advertise on Facebook, but you do need to have a basic understanding of the opportunities, risks and best practices. The information you will learn from this Webinar will help you increase leads, contributions/revenue, participation and more.
Date August 31st, Tuesday, 3:00 to 4:00 PM EDT
How We will send you GotoMeeting reminders
Al Kuenn
Site Pro Specialties founder, Al Kuenn, has been successfully managing online advertising campaigns since 2001. He is considered by many to be a PPC Guru and an AdWords Expert. In addition to being a certified Google Advertising Professional, Al is an experienced Bing PPC Campaign manager, and is also successfully managing a number of Facebook advertising campaigns. In fact, Site Pro Specialties is proud to be a Facebook Beta Test partner. Mr. Kuenn is a PMI Certified Project Manager and has a Marketing Degree from the University of Toledo. Al has been successfully working in the Information Technology business since 1985.
Who should attend?
- Admissions
- Alumni
- Annual Giving
- Development
- Athletics